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California Penalizes Honda for Dark Patterns

Written by Arlo Gilbert | Mar 13, 2025 12:45:00 PM

Hello all, and happy Thursday! 

2025 is shaping up to be the year of data privacy enforcement in the US, and it'll surprise nobody that California and Texas have been the biggest enforcers. 

Regular readers of this newsletter will have marked the recent enforcement action by the Texas AG against Allstate. Not to be outdone, the California Privacy Protection Agency (CPPA) recently issued a $632,500 fine against Honda for CCPA violations.   

The CPPA’s press release called out a number of violations, including:  

  • Collecting excessive personal data from data subjects when they exercised their rights. 
  • Making it difficult for authorized agents to exercise privacy rights on behalf of data subjects. 
  • Sharing consumers’ personal information with ad tech companies without the appropriate contractual language. 
  • Using an online privacy management tool that failed to offer Californians their privacy choices in a symmetrical or equal way.”  

 That privacy management tool? OneTrust.  

In order to opt out of the use of advertising cookies through Honda’s OneTrust tool, users needed to take two steps; opting in again only requires one. It’s a dark pattern, which the CPPA has cautioned businesses against in the past. 

The bottom line: Data privacy compliance is complex, but that isn’t stopping regulators from enforcing the law. Your privacy solution should have your back, and it should be developed and maintained with current best practices baked in. 


Best, 

Arlo 

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