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Ch-Ch-Ch-Changes
Hello all, and thanks for reading today.
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Hello, Everybody!
No, no, I’m not Dr. Nick. My name is Seanna (Shaw-na) Tucker, and I’m just joining Osano as its Senior Content Strategist. As I get into the privacy game, I wanted to pop in and give a big hello before diving into the latest news and interviews this week.
When I think about privacy, I’m thinking about gaining trust, which is where today’s actual topic comes in: “If you build it, they will come.” It’s the precise idea that rolled around in my mind as I founded my previous company’s Pride employee resource group (ERG). I was struggling to connect with my LGBTQIA+ peers — or even find them — and knew I needed to build a place where we could all connect. But at our first meeting, it was evident that we had a ton of allies and very few queer folks.After our first few meetings, many well-meaning team members brought this to my attention. “Are you sure you want so many allies involved? Won’t that alienate members of the community?” It’s a valid question, but here’s what I had to explain: Because plenty of queer people aren’t “out” at work, it’s best to leave our ERG open to allies so that those who don’t publicly identify as queer feel comfortable attending. The moment we make it “queer-only” is the moment we force people to decide whether they want to be "out" at work or not.
On a small scale, that’s exemplary of how to build trust: by allowing people to show up without being “outed” — or without having their personal data spread around. When it comes to privacy, it’s about being thoughtful with what someone gives you in return — so that when you do build it, people will feel safe enough to come.
Top privacy stories of the week
Empowering the buying journey with privacy & trust
Our very own Director of Product Marketing, William Chia, joined Pathmonk to talk about building trust with consumers through intentional data privacy practices. “Trust is a key ingredient for returning customers, and privacy and data security, more than ever, contributes to building that trust.” Give It a Listen
FTC takes action against company formerly known as Weight Watchers for illegally collecting kids’ sensitive health data
The Department of Justice on behalf of the FTC has filed a complaint against WW International and its Kurbo app. According to the complaint, the company is alleged to have marketed to and then collected personal data from children as young as eight without parental permission. Now, WW International and Kurbo will have to delete the information they collected, remove any algorithms created as a result of said data, and pay a hefty fine. Read More
noyb launched the second round of complaints against deceptive cookie banners
noyb sent 270 draft complaints to websites not compliant with GDPR. Those companies have 60 days to remedy deceptive designs before noyb files a formal complaint. After the first wave last May, noyb noticed a spill-over effect of companies proactively opting for compliant cookie banners even though they hadn’t received a draft complaint. Read More
Utah Consumer Privacy Act heads to governor’s desk
It’s nearly certain that Utah Governor Spencer Cox will sign the privacy act to be effective December 31, 2023. It shows broad bipartisan support for a slimmed-down privacy law, more similar to Virginia than California. It emphasizes consumer rights to access + delete their personal data and opt-out of the sale of their personal information for targeted advertising. The bill does not include a requirement to honor Global Privacy Control and does not include a private right of action. We expect this will be a roadmap for other states. Read More
