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Ch-Ch-Ch-Changes
Hello all, and thanks for reading today.
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Hello all, and happy Thursday!
As anticipated, Meta’s latest effort to contend with EU data privacy regulation is being challenged.
In an effort to comply with EU regulations like the DMA and GDPR, Meta has begun offering a tiered subscription model to its various services, like Facebook and Instagram. EU users can either pay a monthly fee to access ad-free social media or continue to use Meta’s services for free and agree to share their personal data and receive targeted ads. It's important to note that selling ads makes up the vast majority of Meta’s revenue.
Max Schrems’ none of your business (stylized as “noyb”) has issued a complaint against Meta for this practice, dubbing it a “pay or okay” approach to personal data collection. Ultimately, they argue, it serves to coerce individuals into giving up their fundamental rights.
Furthermore, Meta is the first major tech company to attempt this approach in the EU—if they succeed, other tech companies may choose to offer a non-data tracking subscription tier, potentially piling on the costs for those individuals who wish to retain their data privacy rights under the GDPR.
This begs the question, however; how are businesses like Meta supposed to respect the GDPR and stay profitable if this new subscription model isn’t acceptable? Are they just supposed to provide their services for free? It’s a fair point. Conceivably, however, Meta could provide non-targeted advertisements without violating the EU’s data privacy regulations.
Regardless of which side of this issue you land on, it’s a good idea to watch Meta’s subscription model in the EU. It could become a standard that social media and tech companies adopt in the future.
Best,
Arlo
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Top Privacy Stories of the Week
Australia Appoints Privacy Commissioner and Freedom of Information (FOI) Commissioner
Australian Information Commissioner Angelene Falk has appointed a new Privacy Commissioner and FOI Commissioner. This marks the first time since 2015 that the Office of the Australian Information Commissioner (OAIC) has a standalone FOI Commissioner, Privacy Commissioner, and Information Commissioner, as originally enacted by parliament.
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Privacy rights group None of Your Business (“noyb”) has issued a legal challenge against Meta’s new EU subscription model, in which users may either forfeit their privacy and receive targeted ads on Meta’s platforms or pay a subscription fee. Dubbed “Pay or Okay,” noyb contends that this subscription model amounts to a “fundamental rights fee.”
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If you’re interested in working at Osano, check out our Careers page!