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5 Emerging Data Privacy Trends in 2025
Heraclitus said that “The only constant in life is change,” but...
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PII Tracking API
PII Tracking API
Your application and workflows store personally identifiable information such as IP addresses, emails, and more. You are likely sharing that data with 3rd parties through integrations.
How do you keep track of who stored what and when? It seems like a big task, but Osano's API makes it easy.
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One System of Record for PII Sharing
Keeping track of what you store about visitors, where it is stored, and who you have shared it with is a requirement under most privacy laws. Being able to search that data and provide answers to the individual who provided the data are also mandatory. The Osano API makes storing and retrieving these records fast, easy, and secure. The way it works is simple: send one additional REST call to our API endpoint after you send PII to another party.
Fully Encrypted
All PII sent to the Osano system is encrypted immediately using a one-way SHA-512 hashing algorithm with a salt unique to your customer ID. This means the PII you send is searchable but not viewable, even if the entire database were to be shared with the world. PII is encrypted in memory and is not stored to disk
Immutable Record
In the event of a lawsuit or data subject request, you must provide proof that the records are accurate and have not been modified. Osano leverages the AWS Quantum blockchain ledger (the same ledger used to store consents for our CMP) for fast, scalable, and cryptographically verifiable proof of consent and storage.
One REST Call
A single signed request to the Osano API added to your workflow or application will record which fields are stored or shared, along with any additional information you would like to share. You can choose to send PII to Osano to make it searchable, or use your own identifiers to correlate records to individuals.
Build Privacy
Build Privacy Into Your Application
A single simple REST call is all you need to begin complying with numerous laws.
At the heart of much of the data sharing problem is that developers need to solve problems, so they build integrations with other systems.
The big problem is that when that data is sent to an integration or stored in a local database, nobody has a record of the fact that the data has been shared. This leaves companies scrambling and devoting outsized resources to data subject requests when they are received.
In hindsight, every company wishes they had been tracking data in this manner since they began storing data, but if your company didn't, it's time to begin. As the saying goes, the best time to plant a tree is yesterday, and the second best time is now.
Developers can easily add a searchable, auditable record of what is shared and with whom by using the Osano PII Tracking API and for most developers this implementation will take about 5 minutes.
Expert insights
Key Resources on All Things Privacy
Discover actionable tips straight from our team of legal and privacy experts through our blogs, webinars, eBooks, guides, and more.
Ebook
The ROI of Privacy Management
Learn why organizations that invest in data privacy gain a return of up to $2.70 for every dollar spent.
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Customer Story
Building Compliance into Marketing Operations Puts Privacy First
Lattice uses Osano to eliminate operational complexity, align marketing and compliance teams, and fulfill its promise of being a privacy-first organization.
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Checklist
2024 U.S. Data Privacy Checklist
Download our checklist to learn what your first steps should be, regardless of which law applies to your organization.
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