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5 Privacy Trends for 2025: What to Watch For
Heraclitus said that “The only constant in life is change,” but...
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CPRA Compliance Software
The Simple CPRA Solution You've Been Looking For
Complying with the California Privacy Rights Act (CPRA) can be a major challenge. Let Osano be your CPRA compliance solution with capabilities for managing opt-out requests, processing universal preference signals like the Global Privacy Control, automation for consumer and employee subject rights requests, and more.
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THE BASICS
What Is the CPRA?
Not enough time to slog through pages of legalese? Check out our primer to the CPRA below.
CCPA vs. CPRA
The California Consumer Protection Act (CCPA) was essentially the first iteration of the CPRA. The CCPA was enacted into law in 2018 and became effective in 2020, but privacy advocates immediately felt it wasn't strong enough.
This led to the creation of the CPRA, which went into effect January 1, 2023, and strengthened the CCPA. Nowadays, people often use the terms CCPA and CPRA interchangeably. Here are some of the new changes introduced by the CPRA.
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Creation of the California Privacy Protection Agency (CPPA).
- Expanded consumers’ right to opt out of the sale of data to opt out of its sharing for targeted advertising.
- Created a second category of sensitive data (e.g., social security numbers, sexual identity, health data, and the like).
- Required businesses to minimize data collection.
- Required privacy assessments.
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And more.
Am I Subject to the CPRA?
If you do business in California, the odds are you’re subject to the CPRA. Specifically, the CPRA applies if you do business in California, collect the personal data of Californians or have it collected for you, and fit one or more of these criteria:
- Buy, sell, or share the personal information of 100k people or households.
- Create 50% or more of your revenue through the sale or sharing of personal information.
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Had $25 million in gross revenue in the preceding calendar year.
CPRA Requirements
The CPRA may very well be one of the strictest laws in the U.S. when it comes to data privacy. Here are just a few of its requirements.
- Honor do-not-sell/-share requests and other subject rights requests and provide a mechanism for those requests.
- Limit the use of sensitive personal information to only what is necessary for the primary function of the customer’s transaction.
- Collect and retain only data that is reasonably necessary and proportionate to the intended purpose.
- Conduct risk assessments before beginning high-risk collection or use of personal data.
- Establish contractual obligations with third parties, contractors, and service providers before sharing, selling, or disclosing personal data.
- And many more.
CPRA Enforcement
Unlike other U.S. privacy laws, two different authorities can enforce the CPRA: the California Attorney General and the California Privacy Protection Agency (CPPA). When the CPRA was enacted into law, it also created the CPPA, whose sole job is to enforce the CPRA. If you’re found to violate the law, either authority could penalize you. Additionally, individual citizens can sue under the CPRA if their personal account access information is exposed in a data breach.
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$2.5k per each violation
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$7.5k per each intentional violation
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$7.5k per violations involving a minor
CPRA COOKIE CONSENT
Honor Opt-out Requests
When California citizens visit your website, you need to provide the appropriate disclosures and data collection consent options. Osano detects the geolocation of California visitors and automatically displays the relevant banner to them. If visitors opt out, Osano blocks the relevant data trackers on your website, keeping you in compliance.
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Choose between opt-in and opt-out compliance mode (both compliant under the CPRA).
- Permit visitors to opt out via your banner, universal preference signals, or a do-not-sell/-share link.
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Control users’ personal data flows to third parties and targeted advertising based on their consent.
CPRA DATA SUBJECT RIGHTS
Manage Consumer and Employee DSARs Alike
When a data subject makes a request under the CPRA, you have to meet that request within 45 days. Responding to DSARs takes time away from more strategic initiatives, and 45 days can go by pretty quick if you experience a high volume of requests. Osano streamlines the subject rights request process, automates common request types, and enables a faster, more accurate workflow.
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Process access, correction, deletion, opt-out requests, and more.
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Automatically fulfill summary and deletion requests with human verification for accuracy.
- Discover personal information across disparate data stores from our 100+ pre-built integrations
CPRA DATA MAPPING
Data Mapping Purpose-built for Privacy Compliance
If you’ve ever had to depend on manual spreadsheets or the limited capacity of your organization’s data analysts, you know that mapping your organization’s personal data stores is a time-consuming, reactive task.
Osano Data Mapping provides a privacy-focused data mapping solution that dramatically accelerates the mapping process and reduces errors through automation.
CPRA VENDOR MANAGEMENT
Ensure Your Customers’ Data Is in Good Hands
If you do business in California, then the CPRA requires you to establish the right contractual provisions with your third parties, service providers, and contractors. Osano Vendor Risk Management can help you identify vendors who can live up to those contractual standards and give your customers’ data the protection it deserves.
- Assess vendors at a glance with Osano’s Vendor Score, calculated via a 163-item proprietary ontology based on NIST and ISO standards.
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Receive alerts for vendor lawsuits and privacy policy changes.
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Discover sub-processors and fourth parties that may handle your customers’ data.
- Use template vendor assessments to take a deep dive into your vendors’ existing processes and document your compliance efforts.
Expert insights
Key Resources on All Things Privacy
Discover actionable tips straight from our team of legal and privacy experts through our blogs, webinars, eBooks, guides, and more.
Ebook
The ROI of Privacy Management
Learn why organizations that invest in data privacy gain a return of up to $2.70 for every dollar spent.
Download Now
Customer Story
Building Compliance into Marketing Operations Puts Privacy First
Lattice uses Osano to eliminate operational complexity, align marketing and compliance teams, and fulfill its promise of being a privacy-first organization.
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Checklist
2024 U.S. Data Privacy Checklist
Download our checklist to learn what your first steps should be, regardless of which law applies to your organization.
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