It’s Time for Privacy Pros to Make a Strategic Shift
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Are You Ready for Takeoff?
The California Privacy Rights Act (CPRA) of 2020 officially started enforcement on March 29, 2024, meaning California’s state attorney general, district attorneys, and the California Privacy Protection Agency may enforce the CPRA.
And while that might not seem too concerning, consider what happened when the CCPA’s enforcement kicked off: Sephora received a whopping $1.2 million fine.
To avoid any such penalties associated with the CPRA, you need to do a final systems check.
Download the CPRA Survival Guide, your guide to everything you need to know about the CPRA.