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5 Privacy Trends for 2025: What to Watch For
Heraclitus said that “The only constant in life is change,” but...
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Everyone knows the privacy team and sales and marketing teams are natural opponents. For sales and marketing, the more you know about your prospects, the better. For privacy, the less data you need to handle, the better. Conflict between the two is inevitable, and we all just need to live with it. Right?
In reality, this picture isn't accurate. Privacy, sales and marketing are natural allies — not opponents. They have more to gain by working together than they do by working against one another. In fact, this collaboration is key to a better privacy program, better prospect insights and a better business overall.
Nobody can do it all on their own — and that goes double for data privacy. By learning how to work across teams and departments, you will strengthen your privacy program and win the support of your colleagues to boot.
What you'll learn:
How building relationships with sales and marketing can help privacy professionals overcome resource blocks and achieve a stronger compliance posture.
How privacy, sales and marketing professionals can turn customer trust into a revenue driver that shortens sales cycles.
What approach privacy professionals should take when seeking out allies in sales and marketing.
Blog
Check out some of our latest articles
Privacy Program Management
EU Privacy Law
US Privacy Law
Subject Rights Management
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5 Privacy Trends for 2025: What to Watch For
Heraclitus said that “The only constant in life is change,” but privacy professionals don’t need to turn to ancient Greek philosophy to grasp this concept. We can just use our eyes and observe our colleagues, industry, governments, and world. Data privacy is constantly changing, and 2025 won’t be an exception.
Privacy Program Management
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Privacy by Design: Understanding & Implementing the Framework
As of this writing, the CAM4 security incident remains the largest data breach in history. The attack on the website exposed nearly 11 billion records, including users' names, email addresses, sexual orientations, chat transcripts, and IP addresses.
Privacy Program Management
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Privacy Risk Quantification: How to Develop the Right Scoring Methodology
In the article “Privacy Risk Quantification: How and Why to Do It Effectively,” we went over the basics and best practices of privacy risk quantification and a few relevant industry benchmark frameworks. If you are implementing privacy risk quantification at your organization, one of the most important steps is tailoring a scoring methodology to align with your business.